what can we expect now that Yeezy Season 5 just introduced a more diversified palette? You will probably see that burgundy was writ large across the collection. The color was unapologetically styled head to, in everything from billowing XXL hoodies to Adidas-branded Calabasas merch to granddad cardigans to thigh-high booties.
Yeezy Season 5 has marinated for a moment, let’s take Kanye’s new color du jour to the task, unpack its past and gauge whether burgundy could be the trending color of the season.
It calls burgundy, maroon, Bordeaux, cordovan and oxblood, though each shade differs ever so slightly. In 2015, burgundy was named Pantone’s color of the year. I think this history is winding, and there’s a lost story rife with a scandal about its rise through the ranks of 15th-century French aristocracy hidden in a history book somewhere.
Burgundy feels a lot less inspiring. We should remind you that in burgundy is nothing new in contemporary fashion and Kanye didn’t just go ahead and invent a new pigment.
Back in FW16, houses like Valentino, Lanvin, and Hermès nudge burgundy into the spot, reworking the rich color into a range of formal silhouettes.
The color appeared in six entire looks, and though every burgundy piece in Season 5 channeled simplicity, pragmatism, and day-to-day wearability.
At the bleachers of Yeezy Season 5, Kim Kardashian also opted for a full-on burgundy ensemble, supercharging the notion that Kanye has big plans for the color.
At the Grammys in 2015, Kanye wore a velour burgundy hoodie by Haider Ackermann and he continued to wear it another five times over the next week. Kanye moved on to a burgundy velour jacket from Haider Ackermann’s FW15 collection and he made several appearances in it, including at Louis Vuitton’s FW15 womenswear show during Paris Fashion Week.
Kanye’s past maneuvers provide to why Yeezy Season 5 is big on burgundy, but we are left wondering if there is a deeper artistic reference at play? Yeezy’s neutral color palette was directly inspired by his own $4.5 million Claudio Silvestrin–designed Soho apartment.
Kanye’s affinity for burgundy, both past, and present. it’s inevitable that burgundy will quickly gain traction to become de-rig Eur among the style set.