LinkedIn tries to hook more users with business news po

LinkedIn tries to hook more users with business news portion


LinkedIn on Wednesday plans to let a section on its network devoted to business news, seeking to draw users onto the service more often to read and talk about current events, company officials said.

The updates to its website and smartphone app are the latest try by LinkedIn, which Microsoft Corp purchase last year for $26 billion, to grow past its roots as a job-hunting service and to add features related to social media.

LinkedIn is calling the section "Trending Storylines." It will have a stream of links to outdoors news sources mixed with related posts written by LinkedIn users.

A team of editors will choose which stories to highlight, LinkedIn's editor in chief, Daniel Roth, said in an interview. The society will not have reporters of its own.

"We think that people will start their day with this, to get the news they need," Roth said.

On Tuesday, an early version seen by Reuters proceed with stories about U.S. and British authorities banning electronic devices larger than a cell phone from airline carry-on luggage. Alongside that news was a comment about the change by LinkedIn users, take in Ian Bremmer, president of consultancy Eurasia Group.

Social media networks such as Twitter Inc, Facebook Inc and Snap Inc long ago added some kind of characteristic spotlighting major news stories.

Unlike the others, the LinkedIn feed will be limited to a theme about professions and business, trying to ensure information that would be helpful work meetings, said Tomer Cohen, LinkedIn's vice president of product.

LinkedIn has 106 million active monthly users on middle and 467 million members in all, according to the company.



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