Hip-hop artists are likely to be seen paling around with their favorite designers, walking down a runway during fashion week, and even becoming creative directors.
with this new breed of rappers, are hip-hop’s favorite fashion brands still the same?
Here we get a look at modern hip-hop’s go-to fashion labels, we designated it by four categories: Brands On The Decline, Brands On The Rise, The Kanye Bump, and The Rocky Effect.
The Kanye Bump and Rocky Effect, in turn, reflect brands that have risen in popularity largely due to association with the two rappers.
Brands On The Rise, BAPE, Balenciaga, Calvin Klein, Giuseppe Zanotti and Nike.
Brands On The Decline, Louis Vuitton, Prada, Ralph Lauren, and Versace.
The “Kanye Bump” has A.P.C., Balmain, Givenchy and Margiela reaping the benefits, while “The Rocky Effect” takes aim at Alexander Wang, Goyard, Hood By Air and Raf Simons.